Custom Shopify Development + Digital Marketing + Photography
Kan Can USA is a Los Angeles-based denim brand with a vision to create a lively collection of pieces inspired by the movement of the high energy cancan dance. Since 2003, their denim products have been most popular in North America and South America.
Visual Design:
Developed NEW Brand Concept and Guidelines
Custom Website Design
eCommerce Photography
Brand Videos
Development:
Shopify Custom B2B and B2C
Development (Private App)
Custom ERP Integration
Marketing:
SEO - Onsite and Offsite
Google Adwords (PPC)
Facebook Marketing
Instagram Management and Marketing
Influencer Marketing
Affiliate Marketing
Email Marketing and Automation
Developed NEW Brand Concept and Guidelines
Custom Website Design
eCommerce Photography
Brand Videos
Shopify Custom B2B and B2C
Development (Private App)
Custom ERP Integration
SEO - Onsite and Offsite
Google Adwords (PPC)
Facebook Marketing
Instagram Management and Marketing
Influencer Marketing
Affiliate Marketing
Email Marketing and Automation
Transform overall brand and ecommerce experience to better reflect the company's trendy, on-the-go female consumer base.
For a company that has been manufacturing for more than a decade, Kan Can USA was barely making any sales outside of wholesales and showrooms. Their outdated ecommerce website was getting little traffic, and their weak online presence and aesthetic was not doing them any favors.
Increase online sales within one year with a 3x ROI.
Stronger brand foundation for long-term customers.
For a company that has been manufacturing for more than a decade, Kan Can USA was barely making any sales outside of wholesales and showrooms. Their outdated ecommerce website was getting little traffic, and their weak online presence and aesthetic was not doing them any favors.
Elevating Kan Can's brand image with new and improved lifestyle and editorial photography was essential in creating a solid foundation for the website and marketing aesthetics. We wanted the photos to exude a sense of comfort and confidence that young women would feel while wearing the denim pieces.
We had a unique task of developing a single platform Shopify store that would cater to both B2B and B2C clients, while maintaining a straightforward way to update design. In order to make the conflicting B2B pre-pack orders and B2C individual size orders work on the limited Shopify backend, we created a customized private app to support both functions.
In addition, we developed a custom ERP bridge that would allow for more efficient inventory management.
Our development, design, and copywriting transformed a clunky, desolate website into a stylish, modern online shopping experience.
To launch our social media marketing efforts, we focused on Instagram and influencer marketing as our main methods of expanding reach and building brand recognition. Through unique content and consistent posting strategies, we were able to grow the account from 3k followers to 30k+ followers. Followers are great, but sales are more important. The key to unlocking sales was our robust influencer affiliate program to build trust and a strong community around Kan Can's denim products.
Pushing sales required digital marketing tactics on all fronts, including SEO, Google AdWords, email marketing, and in-depth data analytics. For this project, we provided a Marketing Manager dedicated to coordinating all digital efforts, monitoring activity, and generating analytics reports to optimize our performance
+10k
new wholesale client email registrations
2x
increase in monthly online wholesales
550x
increase in online retail sales within first year (5000x by end of year two)
+26.5k
new followers on Instagram and 500% increase in engagement