Inspired by one of the most famous women in Shakespeare literature, Juliet offers dress collections embodying romance, love, and grace. Their exquisite gowns celebrate women of all ages, shapes, and sizes to look and feel their very best on their most memorable occasions.
Juliet was originally selling their wholesale gowns exclusively through showroom walk-ins and print catalog, and was now seeking to launch their brand online to reach new clients.
Our main focus for Juliet was to build an online presence that felt contemporary yet elegant, well-established, and easily accessible to all potential wholesale buyers. We wanted to showcase lifestyle visuals that allowed buyers to easily see the quality and vision of each dress collection.
We developed a site that was exclusive to wholesale buyers implementing a registration and approval system that unlocked price visibility and other custom checkout options to allow for buyer flexibility. As a result, Juliet has been able to convert 30% of their clients to online sales, increasing their efficiency and operational productivity level.
We wanted the Juliet website, catalog, and social media to feel like an inspiration board to breathe life into each unique gown. With biannual photoshoots, we enhanced the brand visuals with images that convey luxury and elegance.
To get Juliet on the map, we focused our social media efforts into creating buzz within the Instagram fashion community. With a persistent content calendar, their follower count climbed up to 23k followers.